Yes, product is incredibly important, but in order to scale your business, you will need go beyond the product and leverage what makes your brand unique and trustworthy. Story is the connector to your customer base. With an authentically crafted brand story, not only will you be able to provide evidence of substance, you will give your customers, salespeople and marketing team something they can retell to others. This is how legendary brands are made. I offer three distinct services that create a clear pathway to accomplish that legend story with your brand. Your team and advocates will take it from there!
Product Alone Doesn’t Scale A Brand
Comprehensive deep dive into the Founder and Leadership’s journey from an idea to startup. This sets up our hero’s journey into becoming a growth stage brand. More than just a “we started the company in the garage” narrative, this element is often what growth stage companies lose along the way to $10M. But without it, your brand and those who have built it from the beginning are left without a foothold for though leadership in your industry.
Deliverable: A Founder Narrative that your marketing and sales team can use for ongoing relationship building with customers. This is the story at business dinners that impress your customers to engage with the brand because they trust the vision and authenticity of the leadership in your company. Delivered in 30 business days, includes meetings and interviews as well as a 90-minute consult of the narrative with your marketing and sales leaders.
Pricing: $8,000
Founder Narrative Excavation
Competitive Language Mapping
You provide me your competitor and Top 10 Customer list and I will dig into key phrasing and narrative elements that differentiate your brand and marketing messages from your competitors. This reduces market confusion for brands that may sell commodities or services that are very similar to competitors. This is the strategy for your website copy, this is the map to make your company stand apart.
Deliverable: I will lead a workshop with your leadership team, product team, sales and marketing teams to define brand terms. I will also reach out to your Top 10 Customers to interview them on their perception of your company. From there, I will audit your competitors copy, narrative, and product marketing to produce a guidebook you can implement into your Brand Guidelines and roll out to your entire company. This gives other marketing partners outside of your company a list of key phrases and a brand narrative to follow, ensuring your marketing team won’t spend endless hours sending emails back and forth to refine your messaging in ad copy or PR releases. 2 Day in-house workshop (4 hours a day with 2 hour increments per department to keep productivity flowing), Key Phrase deliverable and Competitive Analysis, with a 90 minute consult with key members of your team to review the deliverables. Delivered in 45 business days.
Pricing: $10, 000
Includes Founder Narrative Excavation + Competitive Language Mapping + Visual Narrative Audit
The Visual Narrative Audit allows your brand to align visuals used in your website content, social media, ads and PR materials with the Brand Narrative and Competitive Language Map outlined above.
Deliverables: Founder Narrative Excavation deliverables, Competitive Language Mapping deliverables and Visual Narrative Audit results. This includes the workshops, interviews, Top 10 customer interviews, as well as a 3-hour review with your key team members to review the results and discuss implementation. This is delivered within 65 business days.
Pricing: $16,000
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